The initial growth of the SMS service was slow – in 1995 only 0.4 SMS messages per GSM customer per month were sent. By the end of 2000, the average number of messages per user per month reached 35.
- SMS is the fastest form of communication. SMS at its worst is a few second slower than a direct voice call or Blackberry, e-mail etc, but in the best case is faster by hours or even days than any other form of communication.
- SMS messages tend to be read within 30 minutes where an email message tends to be read in 48 hours.
- The SMS industry in 2006 is worth over 80 Billion dollars globally.
- SMS has an average global price of 11 cents and maintains a near 90% profit margin.
